The hyper-sexuality or the sexualization of the female into the medias (car and beer ads, cinema, internet etc.) is in my opinion the important factor for the distortion of the sexuality in our society.

C.S. Lewis, "Eros ceases to be a devil when it ceases to be a god."
Christian Reflections,
Christianity and culture,
1940, Section 3,
para. 12, p. 35

In brief, a man should master his instincts. Also and sometimes, lust is a synonymous of beauty. Desires p*** by the eyes. And in the right context there is nothing evil.

Trinity